LOS ANGELES (AP) 鈥 While Sean 鈥淒iddy鈥 Combs awaits a jury鈥檚 verdict in his federal sex trafficking trial, the once-celebrated music mogul has seen his business empire rapidly unravel.
Combs, 55, who is one of the most influential figures in hip-hop history, now faces charges, including racketeering conspiracy, sex trafficking involving two former partners and transporting people across state lines for prostitution. Prosecutors have painted a dark portrait of the mogul, whose alleged pattern of violence included he reportedly called 鈥渇reak-offs鈥 or 鈥渉otel nights.鈥
If convicted, the three-time Grammy winner could face life in prison. He has pleaded not guilty.
Here鈥檚 a closer look at how Combs鈥 business portfolio and public image have crumbled under the weight of the allegations.
What has happened to Combs鈥 business empire?
Before Combs was arrested and charged, his major business ventures had collapsed: He and later fully divested from Revolt TV, which was founded in 2013. The network offered a mix of programming focused on hip-hop culture, R&B music, social justice and documentaries.
He also reportedly lost a Hulu reality series deal and saw his once-iconic fashion brand Sean John vanish from Macy鈥檚 shelves.
After surveillance footage surfaced last year showing Combs physically assaulting singer Cassie, his then-girlfriend, in 2016, consequences mounted: New York City revoked his ceremonial key, Peloton pulled his music, Howard University rescinded his honorary degree and his cut ties.
Last year, Combs settled a , relinquishing control of his lucrative spirits brands, Ciroc and DeLe贸n. While many of his ventures have unraveled, his music catalog 鈥 for now 鈥 remains intact.
Where does Combs鈥 music stand?
Bad Boy Records may be synonymous with 1990s icons like The Notorious B.I.G., Faith Evans, Ma$e, and 112, but Combs kept the label relevant before his arrest with high-profile releases.
In 2023, Combs dropped 鈥 ,鈥 which was his first solo studio album in nearly two decades, and Janelle Mon谩e released her critically acclaimed project 鈥 " through Bad Boy. Both albums earned Grammy nominations, with Mon谩e鈥檚 effort recognized in the prestigious record of the year category.
Ahead of the 鈥淭he Love Album鈥 release, Combs made headlines by returning Bad Boy publishing rights to several former artists and songwriters, years after he was criticized for how he handled their contracts.
Bad Boy Records remains operational, but the label has been significantly shaken by Combs' legal firestorm and it hasn't announced any major upcoming releases.
Last week, a surprise EP called 鈥淣ever Stop鈥 released by his son, King Combs, and Ye (formerly Kanye West), showed support for the embattled mogul. The project was released through Goodfellas Entertainment.
Bad Boy Records remained active through 2022, backing Machine Gun Kelly鈥檚 鈥淢ainstream Sellout鈥 under the Bad Boy umbrella. He was a producer on MTV鈥檚 reality television series 鈥淢aking the Band,鈥 and 鈥淢aking His Band,鈥 launching the careers of artists like the and male R&B group Day 26.
Could Diddy鈥檚 fortune be at risk?
Combs has been sued by multiple people who claim to have been victims of physical or sexual abuse. He has already paid $20 million to settle with one accuser, his former girlfriend Cassie. Most of those lawsuits, though, are still pending. It isn鈥檛 clear how many, if any, will be successful, or how much it will cost Combs to defend himself in court. Combs and his lawyers have denied all the misconduct allegations and dismissed his accusers as out for a big payday.
Federal prosecutors have also informed the court that if Combs is convicted, they would seek to have him forfeit any assets, including property, 鈥渦sed to commit or facilitate鈥 his crimes. They won鈥檛 detail exactly what property that might involve until after the trial is over.
How is Diddy's music faring on streaming?
Despite the legal turmoil surrounding Combs, his music catalog remains widely available on major streaming platforms including Spotify, Apple Music and Amazon Music. None of the streamers have publicly addressed whether they plan to adjust how his music is featured if Combs is convicted.
Interestingly, Combs鈥 music saw a roughly 20% boost in U.S. streaming between April and May 2025, his biggest monthly spike this year, according to Luminate. The numbers jump coincided with key moments in the trial, including testimonies from Cassie and Kid Cudi.
However, there was a slight drop-off with a 5 to 10% decrease in June compared to the previous month鈥檚 streams.
Streaming makes up a fraction of an artist's revenue and is calculated through a complicated process called 鈥渟treamshare." Most artists see very little pay from digital services.
What happened to other businesses like Sean John?
Sean John, founded in 1998, has gone largely dormant, with its presence disappearing from major retailers like Macy's. There are no clear signs of a relaunch on the horizon.
In 2023, Combs launched , an online marketplace designed to uplift Black-owned businesses and strengthen the Black dollar. He positioned the platform as a modern-day 鈥淏lack Wall Street,鈥 backing it with a reported $20 million of his own investment.
The platform debuted with 70 brands and planned to expand by onboarding new Black-owned businesses each month, aiming to feature more than 200 by year鈥檚 end.
However, as 2023 came to a close, several brands cut ties with Empower Global. It was reported that some cited disappointing performance and growing concerns over the misconduct allegations surrounding Combs.
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AP Music Writer Maria Sherman contributed to this report.
