NEW YORK (AP) 鈥 X CEO Linda Yaccarino said she鈥檚 stepping down after two years running Elon Musk鈥檚 social media platform.
Yaccarino posted a positive message Wednesday about her tenure at the company formerly known as Twitter and said 鈥渢he best is yet to come as X enters a new chapter with鈥 Musk鈥檚 artificial intelligence company xAI, maker of the chatbot Grok.聽
Musk hired Yaccarino, a veteran ad executive, in May 2023 after in late 2022.
He said at the time that Yaccarino鈥檚 role would be focused mainly on running the company鈥檚 business operations, leaving him to
In accepting the job, Yaccarino was taking on the challenge of getting big brands back to advertising on the social media platform after months of upheaval following Musk's takeover.
A number of companies had pulled back on ad spending 鈥 the platform鈥檚 chief source of revenue 鈥 over concerns that Musk鈥檚 thinning of content restrictions was enabling hateful and toxic speech to flourish.
Two years later, those concerns have not subsided. A recent update to Grok led to a from the chatbot this week that included praise of Adolf Hitler.
鈥淲e are aware of recent posts made by Grok and are actively working to remove the inappropriate posts,鈥 the Grok account posted on X early Wednesday, without being more specific.